Digital Marketing Company
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National & International Clients
Search Engine Optimization (SEO) helps you promote your business in the unpaid results, and Search engine marketing (SEM) lets you buy ad space in the search results.
Let us know via email firstname.lastname@example.org or give us a call on +27 82 738 6480 with three suitable time frames and dates you would be available for & we will schedule a meeting.
Digi Creation Pty Ltd is a web development & digital marketing company that specializes in:
Search Engine Optimization Services – Ensuring Your website has:
Let us look at the differences between a physical customer in your shop and an online customer. The example below will help you understand the four distinct stages when it comes to online purchasing.
Our Example: You are looking to purchase a new pair of hiking shoes.
Physical Store: You head out to your shopping centre where you will decide on a pair of hiking shoes based on:
When it comes to online purchasing, you are likely to engage in 4 distinct stages throughout your online shopping journey. These principles are described in:
Keeping in mind that customers do not always experience all four stages every time – Your individual journey might begin at the think stage or end at the do stage.
We are going to look at our hiking shoe shopping example while highlighting these four stages.
In the See stage, you notice that some of your friends are into hiking and posting the best hiking trails on social media – This inspires you, and you decided to start hiking yourself.
In the Think Stage – You get your phone and search for the best hiking shoes– This introduces you to much online content from several blog articles & targeted business ads, giving you more factors on which to base your purchase decision.
You complete your purchase which makes up the Do stage, and sharing a photo on social media completes the last stage of “care“.
Now let us combine offline and online activities:
You are in the sports shop having just tried on the new hiking shoes– you get out your phone and search for them online, perhaps checking if they are cheaper elsewhere. The chances are you might buy online after visiting a physical store – an approach called showrooming.
Understanding the differences between online and offline shopping can help you create a more balanced online shopping experience.
To choose the right channels, you need to find out whom you are talking to, when you should talk to them and what you should talk about – this is called audience segmentation. You can segment the audience in many ways, from basic demographics like age and gender to specific interests.
Social Media Management Services
We design, create & schedule your social media posts.
Engaging your audiences with an increased online presence.
Your business is online and you need to increase website traffic with winning strategies.
How do we do that? We research the market and your competitor’s online strategy and find what is working.
1. Benchmark your website traffic metrics against competitors.
2. Discover your organic search competitors and find opportunities to compete against them.
3. Highlight your advantages over the competition in paid search.
4. Keep control of your reputation with online competitor analysis.
5. Keep tabs on your audience’s preferences and discover new means of increasing engagement.
1. We Uncover billions of related terms and phrases, spot niche topics, and find question keywords to build the best keyword list for your PPC campaign.
2. Analyze your competitors’ ad strategies. See keywords they are bidding on.
3. Discover what audiences your competitors are targeting.
1. Discover market size and potential, the key players, their online market share and traffic generation strategies.
2. Conduct a comparative analysis of market players’ online performance and trends.
3. Analyze your target market customers demand and interests, geo-distribution, their traffic journey to level up your communication and media strategies.
1. We find topics that encourage organic sharing among the target audience.
2. We source relevant backlink providers and influencers to support your brand reputation.
3. Broaden your PR impact based on digital monitoring.
An online business strategy can boost your chances of digital success, helping you to define clear goals and focus your online activity.
You have heard the phrase….
“You only get one chance to make a first impression.”
Well, the same applies to digital – avoid common mistakes that drive your website visitors away.
At Digi Creations, we invest heavily to stay on top of trends in social media & new technology for web design, aligning us with our vision which is the ability to adapt to technological innovation. When you work with us, you will see your results steadily improve.
We bring your digital platforms to life with a custom content strategy that is authentic and inspiring.
Targeting a specific target audience does not mean you exclude people who do not meet your particular criteria. Instead, targeting a specific audience allows you to focus your message on the right target market and reach the people who are most likely to buy from you. You spend less but earn more by reaching the most valuable leads.
A specific end goal must be the core of any effective web design strategy. It would help if you started by listing the goals and objectives for your website. How are we going to convert your visitors into sales? Are we capturing leads via a contact form, or will visitors go to your physical location? Does your website offer online purchasing? Are we going to use lead pop-ups as a lead generation tool? If we have no goals, we have nothing to work towards!
Describe the style of website you want. Do you have specific company colours? What frustrates you when you are shopping online? Give us examples of websites aspects you like. Check out your competitor’s websites.
Your visual content is essential in establishing your brand’s online identity. Check out Pixabay & Unsplashed for any high-quality, relevant images for your business website. E-Commerce products must be clear and on a white background, free from any distracting clutter.
Write short & simple sentences keeping your customer in mind. Make your written text scannable and add in photos or images to help tell your story. Stick to active voice, do not worry; Digi Creation will help you with this. We will keep forms that customers need to fill in simple!
If you already have a domain and hosting plan, we will need those login details. Should you require assistance with domain purchasing and hosting, we will gladly assist with this process. Pay attention to your domain name and have at least one of your industry keywords in your domain name. Structure your website information into sections – Home page, about us, etc. A website with 300 words is not optimal for SEO; strive to keep your word count at around 600-700 words per page so we can rank for your industry keywords.
Digital Marketing Company
The design in web design is not just about colours, textures, shapes, photography, and fonts. In fact, these elements (Visual Design) make up only 1/5 of a website. Our goal is to make your website usable first, then beautiful – We focus on results, and then features.
WordPress, with 64 million websites and a 58.7% market share, is, without doubt, the leading CMS ( Content Management System) on the market.
We take a look at not only the "behind the scenes" aspect of SEO but plan your written content based on your industry and keywords. There is no set rule for how many times your "keywords" should appear on a website page, but we aim for 1-2% keyword density for each web page.
Have your WordPress website display in multiple languages based on your user's region. A multilingual website offers your customers the language of their choice, which creates confidence in buying and results in more conversions and website traffic.
Clean, minimalist and easy to navigate websites are best to avoid distractions, helping the user to focus on what really matters. When your visitors are given too many choices, the decision becomes a chore and your website visitors will simply leave your site.
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