Digi Creation specializes in “On-Page SEO” services; this service is included in our New WordPress websites. We offer this service for all the content management system websites, e.g. WordPress, Wix, Weebly, Joomla, Shopify etc.
On-Page SEO is aspects of your website that we have control over.
2. Off-Page SEO
Off-Page SEO are activities done away from your website to raise your rankings in Google search engine.
1. On-Page SEO Services
Elements of your website that we have control over:
1.1 Page Titles
The name of your website page that appears at the top of the browser. A keyword in your page title is essential.
1.2 Meta Descriptions
We use this section to describe & summarize the website page content. We use this section to capture your visitor’s attention to encourage them to click on your website page.
1.3 URL Structure
We keep your URL structure short and simple with one relevant keyword.
1.4 Header Tags (H1 - H6)
The H1 heading will be your first heading on your website page and will contain targeted keywords, these will match your page title and be relevant to the content on the page. The H2 header is your secondary header where we will use the 2nd keyword. We keep going until we have reached the H6 header.
1.5 Keyword Density
Keyword density is what percentage you have used your focus keywords or keyphrase in your pages written content. We aim for a keyword density of between 1-2%, meaning your target keywords will appear once or twice for every 100 words. We avoid the overuse of keywords as Google refers to this as “keyword stuffing”.
1.6 Alt Text for Images
Every image or photo on your website will have relevant text explaining the image – When we use Google search option, and we click on the “images” icon your image will appear in the search results.
1.7 Internal Linking
Internal links form part of SEO’s link building – An internal link is any link from one page on your website to another page on your website. Internal link building is essential for users to navigate through your site & search engines also use your internal links.
1.8 Written Content
Leave out the technical jargon and explain your services or products in short and simple sentences. We write in an active voice and make the text scannable – most people will skim read whilst looking for the important information they are looking for. Google recommends that each page on your website should have between 250 – 300 words; in this written content, we focus on your industry keywords.
2. Off-Page SEO Services
Off-Page SEO are activities done away from your website to raise your rankings in Google search engine.
2.1 Social Media Engagement
Social Media engagement is essential to create and boost brand awareness. The suggested minimum to post to your Social Media platforms, e.g. Facebook, Instagram, Twitter, Snap-chat etc. is three times per week. Recent surveys suggest once a day is ideal.
2.2 Build Quality Backlinks
By definition, high-quality backlinks redirect (link) page visitors to a website through the use of keywords. We highly recommend that you do not buy any backlinks and instead research on how to generate quality backlinks should you be doing this task yourself. Read – “How to Find 50 Backlink Opportunities” by Neil Patel.
2.3 Directory Listings
If you do a Google search, there are many free and paid directories where you can add your website URL. Digi Creation has a database of approximately 100 directories that you can submit your website URL. Please contact us if you want to save time researching for the directories.