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 Search Engine Optimization - SEO

Search Engine Optimizations Services

Search is essential to your online marketing strategy!

Search Engine Optimization- SEO is a long-term investment

 We Are Search Engine  Optimization - SEO Specialists

Digi Creations offers “On-page” and “Off-pageSearch Engine Optimization services.

SEO is a process of optimizing your website to increase quantity & quality of organic website traffic.

“Digital is now the company’s main marketing channel with the majority of investment going on SEO”

 Let us explore the difference between on-page & off-page search engine optimization.

 On-Page SEO

Each page of your website is optimized with high-quality content with research keywords and phrases to increase your search engine ranking. On-Page Search Engine Optimization – SEO also includes optimizing your headlines, HTML tags ( meta, title, alt image text).

 Off-Page SEO

Our Full Organic Reach Report – Competitive Analysis is a foundation of digital marketing – See what this report includes.

Off-Page Search Engine Optimization – SEO are activities done away from your website to raise your rankings in the Google search engine.

See what is included in our Search Engine Optimization – SEO Report

 What are the benefits of On-Page SEO?

An Search Engine Optimization – SEO strategy allows you to market to those specifically searching for the type of products or services your business provides by including the keywords and phrases being searched for in search engines, for example, Google.

Each page of your website is optimized with high-quality content with research keywords and phrases to increase your search engine ranking. On-Page Search Engine Optimization -SEO also includes optimizing your headlines, HTML tags ( meta, title, alt image text).

 The Google default setting  is 10 results per page

The higher your website pages rank in Google, the more chance your website has increased web visitors.

The Huffington Post even stated, “The best place to hide a dead body is page two of Google”.

One of the first questions from clients is…

 how long after you start  SEO do you see  results?

Search Engine Optimization – SEO results depend on many factors:

  1. Web Written Content
  2. Website Traffic
  3. Web Design – Easy Navigation & Clear Calls to Actions
  4. Your Domain Age
  5. Your Geographic Location
  6. Your Competitors
  7. Your Target Market
  8. Your Budget for Paid Marketing Google & Social Media Campaigns.

The Technical Elements

 On-Page SEO is all your  website coding, features and  content.

This section will explore some of the technical elements of your website we check when doing a website evaluation.

This is an excellent checklist to ensure your website has   on-page Search Engine Optimization -SEO if you are designing your website yourself.

  • Page Titles
    The name of your website page appears at the top of the browser. A keyword in your page title is essential.
  • Meta Descriptions
    We use this section to describe & summarize the website page content. We use this section to capture your visitor’s attention to encourage them to click on your website page.
  • URL Structure
    We keep your URL structure short and straightforward with one relevant keyword.
  • Header Tags (H1 – H6)
    The H1 heading will be your first heading on your website page and will contain targeted keywords; these will match your page title and be relevant to the content on the page. The H2 header is your secondary header, where we will use the 2nd We keep going until we have reached the H6 header.
  • Keyword Density
    Keyword density is what percentage you have used your focus keywords or keyphrase in your page written content. We aim for a keyword density between 1-2%, meaning your target keywords will appear once or twice for every 100 words. We avoid the overuse of keywords as Google refers to this as “keyword stuffing”.
  • Alt Text for Images
    Every image or photo on your website will have relevant text explaining the image – When we use the Google search option and click on the “images” icon, your image will appear in the search results.
  • Internal Linking
    Internal links form part of Search Engine Optimization -SEO’s link building – An internal link is any link from one page on your website to another page on your website. Internal link building is essential for users to navigate through your site & search engines also use your internal links.
  • Written Content
    Leave out the technical jargon and explain your services or products in short and simple sentences. We write in an active voice and make the text scannable – most people will skim read whilst looking for the important information they are looking for. Google recommends that each page on your website has between 250 – 300 words; we focus on your industry keywords in this written content.

Yoast explains the SEO process very clearly, and we utilize the Yoast SEO WordPress plugin when developing our new website designs.

 Off-Page SEO are activities done away from your website
 to raise your rankings in the Google search engine.

  1. Social Media Marketing
  2. Social Bookmarking
  3. Guest Blogging
  4. Link-Building
  5. Influencer Marketing

 Social Bookmarking & Link Building Packages

 The benefits of Social Bookmarking &  Directory Listings

The benefits of directory listings and social bookmarking sites are increased domain authority & backlinks, which will positively impact your search engine ranking (e.g. Google).

Starter Social Bookmarking & Link Building Package

Timeframe to Complete: 4 Working Days

A PDF report will be emailed listing the directories and social bookmarking sites.

Please supply us with your:

  • Logo
  • Short description of your business
  • Targeted Keywords
  • Specific URL (For Social Bookmarking Sites this can be a service or product you would like to promote).

Business Social Bookmarking & Link Building Package

Timeframe to Complete: 8 Working Days

A PDF report will be emailed listing the directories and social bookmarking sites.

Please supply us with your:

  • Logo
  • Short description of your business
  • Targeted Keywords
  • Specific URL (For Social Bookmarking Sites this can be a service or product you would like to promote).

Gold Business Social Bookmarking & Link Building Package

Timeframe to Complete: 12 Working Days

A PDF report will be emailed listing the directories and social bookmarking sites.

Please supply us with your:

  • Logo
  • Short description of your business
  • Targeted Keywords
  • Specific URL (For Social Bookmarking Sites this can be a service or product you would like to promote).

 Blog/Article Submission Packages

Please Note: You provide us with your blog/article and we will submit them to high-quality sites.

Your blog articles are submitted to sites with a domain authority of over 70, which generates high-quality backlinks to your website.

Domain authority is also known as site authority, or website authority, is a metric scored out of 100 to estimate how “rankable” a website is in search engines. Take a look at your competitors’ website authority to give you an indication of where your business site needs to rank to outperform them.

Here is a free online tool to check a sites domain authority – DA Checker.

Submitting blog articles, also known as article submission, to high-authority domains is the best digital strategy to gain links to your site. The more quality backlinks to your site typically mean the higher your will rank in search engines. E.g. Google

Starter Blog Submission Package

Your Company Blogs/Articles Submitted to External Sites with a DA of 70 and above.

  1. Blog Article 1 = Submitted to 3 External Sites
  2. Blog Article 2 = Submitted to 3 External Sites

PDF Report Emailed with URL’s for each blog post.

Business Blog Submission Package

Your Company Blogs/Articles Submitted to External Sites with a DA of 70 and above.

  1. Blog Article 1 = Submitted to 6 External Sites
  2. Blog Article 2 = Submitted to 6 External Sites

PDF Report Emailed with URL’s for each blog post.

Gold Blog Submission Package

Your Company Blogs/Articles Submitted to External Sites with a DA of 70 and above.

  1. Blog Article 1 = Submitted to 9 External Sites
  2. Blog Article 2 = Submitted to 9 External Sites

PDF Report Emailed with URL’s for each blog post.

 Not Finding A Package That Suits Your  Companies Needs?

Contact us for an affordable custom blog submission plan at info@digicreation.co.za

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